Pega Decisioning Consultant PEGAPCDC87V1 Book

 Understand the strategy objective: The decision strategy is designed to output the most profitable shoe. The profit is calculated as Profit = Price - Cost.

 Evaluate the provided data:

Nike: Profit = $69 - $59 = $10

Adidas: Profit = $65 - $45 = $20

Puma: Profit = $85 - $65 = $20

Reebok: Profit = $75 - $50 = $25

 Determine the most profitable shoe: According to the calculations, Reebok has the highest profit ($25).

 Fill in the blank: Therefore, the output of the component in the blank space highlighted in red should be Reebok, which has the highest profit.

 Reference: The strategy design and output decision rules are outlined in the sections on "Understanding Next-Best-Action Designer arbitration" and "Next-Best-Action strategy framework components" in the Pega Customer Decision Hub User Guide​​.

The best way to organize customer actions applicable to various business issues in Pega Customer Decision Hub is into a three-level hierarchy: Business issue > Group > Actions. This structure allows for clear categorization and management of actions based on their business purpose and relevance. The "Business issue" represents the high-level goal (e.g., Retention, Acquisition), "Group" categorizes the actions under each issue (e.g., Credit Cards, Mortgages), and "Actions" are the specific offers or recommendations.

 Ensuring the Email Channel is Enabled:

Navigate to the Channels tab in the Next-Best-Action Designer.

Ensure that the toggle for the Email channel is set to ON.

This action enables the email channel, making it available for use in Next-Best-Action strategies.