PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on "Customer relevancy and business profitability." This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.

Correct Action Hierarchy Levels:

Free 4G upgrade

Action Hierarchy Level: Action

Retention

Action Hierarchy Level: Business Issue

Tablets

Action Hierarchy Level: Group

Service

Action Hierarchy Level: Business Issue

Change address

Action Hierarchy Level: Action

Proactive retention

Action Hierarchy Level: Group

Free 4G upgrade

Action: This is a specific offering or initiative that can be presented to customers. It is a specific action within the broader strategy.

To configure the arbitration factor for nudging the Platinum Plus credit card to customers who visit the home page, you need to focus on action value. Action value takes into account the business value or importance of an action, which aligns with the goal of promoting a specific credit card to customers.

Arbitration in Pega CDH - Arbitration is the process of ranking actions based on their priority. Factors like propensity, context weighting, action value, and business levers are considered during arbitration.

Action Value - This factor assesses the intrinsic value of an action, which includes its business value. It is crucial when a business objective, like promoting a specific credit card, needs to be prioritized.

Implementation - By configuring action value, you ensure that the Platinum Plus credit card offer has a higher priority over other actions for customers visiting the homepage.