Free and Premium Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Answers

 The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference: Salesforce Marketing Cloud Documentation on Tracking Extracts.

Data Retention Policies in Salesforce Marketing Cloud allow you to automatically manage the retention and deletion of data within data extensions. This feature can be configured to delete records after a specified period, such as 30 days, ensuring that non-registered customer information is automatically removed in compliance with data management policies.

When importing a daily feed of active customers into a data extension, the "Overwrite" option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.

References:

Salesforce Marketing Cloud Documentation on Data Extension Import Types

Creating a Dashboard in Datorama allows marketers to build custom reports that fit their specific needs. Dashboards in Datorama can be customized with various widgets, filters, and data sources to present the data in a meaningful way. This process is well-documented in the Salesforce Marketing Cloud help guides and Datorama documentation on custom reporting and dashboard creation.

To create a sendable data extension from various tables including orders, subscribers, and product line items, the marketer should use Data Designer. Data Designer allows users to define and relate data within Marketing Cloud, facilitating the creation of complex data relationships and data extensions used in journeys and campaigns.

References:

Salesforce Marketing Cloud Documentation on Data Designer

To schedule the automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket, you can use the File Transfer Activity in Automation Studio. This activity enables you to configure the transfer of files to external servers, including S3 buckets, and schedule it to run at specified times. Reference: Salesforce Marketing Cloud Documentation on File Transfer Activity.

A Multi-Step journey is best suited for testing Einstein Recommendations against static product recommendations in a product return confirmation email. This type of journey allows you to set up a series of steps or stages, including A/B testing or split activities, to test different content variations and measure their performance over time. By using a Multi-Step journey, NTO can create different paths within the journey for recipients to receive either Einstein Recommendations or static recommendations. The results can then be compared to determine the more effective recommendation strategy.

Automation Studio in Salesforce Marketing Cloud allows users to automate various marketing tasks, including sending emails. By configuring an Email Activity within Automation Studio, a marketing specialist can schedule and automate the sending of a weekly newsletter to subscribers. The tool supports including additional audiences, such as a partner seed list, by specifying multiple data extensions within the same activity. Reference: Salesforce Marketing Cloud Documentation

If the file is not showing up on the SFTP after a successful data extract, the missing activity is likely the File Transfer activity. This activity is responsible for moving the extracted .csv file to the appropriate directory on the SFTP server. Without this step, the file will not be transferred to the SFTP location.

References:

Salesforce Marketing Cloud Documentation on File Transfer Activity

The Verification Activity in Automation Studio ensures that the steps within an automation are only executed when a certain condition is fulfilled. This activity is used to check for specific conditions or criteria, such as the presence of data in a file or the success of a previous step, before proceeding with the next step in the automation process. This ensures that subsequent steps are not executed on empty or incorrect data, preventing errors and ensuring data integrity.

Verification Activity in Salesforce Marketing Cloud ensures that specific criteria are met before an automation continues. In the context of Northern Trail Outfitters, using a Verification Activity can check if all necessary data extensions are present and correctly populated before proceeding with the automation. This step is crucial to prevent the automation from completing with missing data, which would result in inaccurate reports.

References:

Salesforce Marketing Cloud Documentation: Verification Activity

To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:

SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.

Data Extract: To extract the data into a file format suitable for transfer.

File Transfer: To move the extracted file to the Enhanced FTP Export folder.

This combination ensures that the data is queried, extracted, and then transferred as needed. Reference: Salesforce Marketing Cloud Documentation

To ensure no production emails are sent with the TACO prefix in the subject line, Northern Trail Outfitters (NTO) should add the word TACO to the Subject/Preheader Validation section of Email Studio. This validation step allows marketers to configure checks that will flag or prevent emails with certain keywords or phrases in the subject line or preheader from being sent, thus preventing test indicators like "TACO" from appearing in live emails.

To obtain information on the email performance of an abandoned cart journey, including data on all versions of a specific journey’s cross-channel performance data, the Analytics Dashboard in Journey Builder should be used. The Analytics Dashboard provides comprehensive insights and detailed metrics about the performance of journeys, including engagement across different channels and versions.

References:

Salesforce Help: Journey Builder Analytics Dashboard

Salesforce Marketing Cloud: Journey Builder Reporting

Subject and Preheader Validation is a feature in Salesforce Marketing Cloud that checks for common issues in the subject line and preheader text before an email is sent. This validation would alert users to potential problems, such as placeholder text like "[For APPROVAL]", helping to avoid sending emails with incorrect subject lines.

Interactive Email Forms might not be fully supported in all email clients, including Gmail. To ensure a better user experience, the email developer should configure fallback content for Gmail. This ensures that if the interactive form cannot be displayed, an alternative static content is shown instead, maintaining the email's functionality and message.

References:

Salesforce Marketing Cloud Documentation: Interactive Email Forms

Implementing a Sender Authentication Package (SAP) with a Private Domain and a Dedicated IP ensures that Northern Trail Outfitters has full control over their sending reputation. Sharing IP addresses with other customers can affect sending reputation due to the actions of others on the same IP. A Dedicated IP helps isolate NTO’s sending reputation, while a Private Domain ensures proper authentication with SPF and DKIM, both of which are essential for maintaining a good sending reputation.

References: Salesforce Marketing Cloud Documentation on Sender Authentication Package

Send Throttling allows marketers to control the rate at which emails are sent, thereby preventing performance issues on the website caused by sudden spikes in traffic. By configuring send throttling, Northern Trail Outfitters can spread out the email send over a period of time, reducing the load on their website. For detailed information, refer to the Send Throttling documentation.

Send Throttling is a feature that helps manage large sends by controlling the rate at which emails are sent. By throttling the send, Northern Trail Outfitters can spread the email delivery over a period of time, which helps in managing deliverability and avoiding overwhelming the ISPs. This practice helps maintain a healthy sender reputation and ensures better deliverability metrics. Reference: Salesforce Marketing Cloud Documentation on Send Throttling.

When a subscriber submits a form on a third-party vendor's web page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.

References:

Salesforce Marketing Cloud Documentation on API Event Entry Source

Purging inactive subscribers is a critical step to maintain email deliverability. High bounce rates from inactive or invalid email addresses can negatively impact sender reputation and deliverability. By cleaning the email list and removing inactive subscribers, the retailer can ensure that emails are being sent to active and engaged recipients, thereby improving overall deliverability.

References: Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices

To import the Not Sent extract into a data extension and use it as an exclusion audience, the correct sequence of steps in Automation Studio involves:

Tracking Extract to get the Not Sent data,

File Transfer to move the extracted file to the safehouse or appropriate location,

 To ensure that the most up-to-date content is included in each email, Northern Trail Outfitters should use a Reference Content Block. This type of content block allows you to create content once and reuse it across multiple emails. By referencing the content block in different emails, any updates made to the content block will automatically reflect in all emails that use it. This ensures consistency and timeliness of the content, which is especially useful for special events and content that change throughout the year.

To view a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days, Northern Trail Outfitters' leadership should look at Datorama Reports - Journey Performance. This tool provides comprehensive insights and performance metrics for journeys, including success rates and engagement over specified time periods.

References:

Salesforce Marketing Cloud Documentation on Datorama Reports

The List Unsubscribe header is an email header that allows subscribers to easily unsubscribe from emails without relying on the sender’s unsubscribe link. This header is managed by various email clients and ISPs, offering recipients a one-click method to unsubscribe, which can contribute to unsubscribe reasons even if Reply Mail Management (RMM) is not implemented in the account.

To ensure that the Email Address field values are unique in a data extension, the marketer should mark the field as the Primary Key. By setting the Email Address field as the Primary Key, Salesforce Marketing Cloud enforces uniqueness for this field within the data extension, preventing duplicate email addresses from being entered.

References:

Salesforce Marketing Cloud Documentation: Data Extensions

The Einstein Send Time Optimization (STO) Activity in Journey Builder allows marketers to send emails at the optimal time for each subscriber based on their past engagement behavior. This helps increase the engagement rate by ensuring emails are sent when subscribers are most likely to interact with them.

In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.

References: Salesforce Marketing Cloud Documentation on Wait Until Event

To reduce the number of unsubscribes and increase engagement, Northern Trail Outfitters should consider creating more focused and segmented lists for messaging. By segmenting their audience based on preferences, behavior, and demographics, they can send more relevant and personalized content. This targeted approach can improve engagement rates and reduce the likelihood of recipients feeling overwhelmed by frequent emails. Reference: Salesforce Marketing Cloud Documentation

To improve searching and filtering in Content Builder, marketers should add descriptive tags to each asset upon creation. Tags provide a way to categorize and quickly retrieve assets based on specific keywords or themes, enhancing organization and efficiency in locating content.

References:

Salesforce Marketing Cloud Documentation on Content Builder Organization

The "From Address Management" section in Salesforce Marketing Cloud allows marketers to see a list of all email addresses and domains that are verified for sending. This feature helps ensure that only authorized email addresses are used for sending emails, maintaining the credibility and deliverability of the emails sent through Marketing Cloud.

 As a good first step in adding automation to its email marketing, Northern Trail Outfitters should create an automation that imports subscriber data regularly and updates key data extensions. This ensures that the data is always up-to-date and accurate, forming the foundation for all subsequent automated campaigns and decisioning processes.

References:

Salesforce Marketing Cloud Documentation on Automation Studio

To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.

The Engagement Split activity in Journey Builder allows you to branch contacts based on their level of engagement with your emails. Northern Trail Outfitters (NTO) can use this activity to differentiate content for their most engaged customers versus their least engaged customers, ensuring a personalized experience for each segment. Reference: Salesforce Marketing Cloud Documentation on Engagement Split.

 In Salesforce Marketing Cloud, once an email is approved using Content Builder Approvals, any subsequent changes require the approval to be withdrawn first. This ensures that any modifications are tracked and re-approved if necessary. By withdrawing the email approval, you can make the necessary changes and then resubmit the email for approval. Reference: Salesforce Marketing Cloud Documentation on Content Builder Approvals.

Einstein Messaging Insights is a tool within Salesforce Marketing Cloud that leverages artificial intelligence to provide real-time insights and alerts about the performance of your email sends. It identifies anomalies and provides recommendations on how to improve engagement and deliverability. This tool helps marketers by automatically detecting any issues with email sends and offering actionable advice to rectify them. It is specifically designed to enhance the effectiveness of your email marketing campaigns through intelligent data analysis.

References:

Salesforce Marketing Cloud Documentation: Einstein Messaging Insights

Send Throttle is a feature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.

References: Salesforce Marketing Cloud Documentation on Send Throttling

APIs provide real-time interaction with the Salesforce Marketing Cloud platform, enabling immediate updates for important subscriber information such as unsubscribes. By using APIs, Northern Trail Outfitters can ensure that subscriber data is reflected instantaneously, which is crucial for regulatory compliance. For more information, refer to the Salesforce Marketing Cloud API documentation.

To import an encrypted file and decrypt it into a data extension, you should use the 'Manage File' activity within the File Transfer functionality of Automation Studio. This activity allows you to handle file decryption during the import process, ensuring that the data is securely imported and decrypted for use in your data extension.

References: Salesforce Marketing Cloud Documentation on File Transfer