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Free Marketing-Cloud-Email-Specialist Salesforce Updates

Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Question 29

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

Options:

A.

Reference Content Block

B.

Dynamic Content Block

C.

Einstein Content Selection

Question 30

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

Options:

A.

Filter Data Activity

B.

Random Data Extension

C.

SQL query activity

Question 31

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Options:

A.

Journey Builder - Journey History

B.

Datorama Reports - Journey Performance

C.

Reports - Journey Engagement

Question 32

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

Options:

A.

List Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe