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Legit Marketing-Cloud-Email-Specialist Exam Download

Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Question 25

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.

Smart capture block

B.

Interactive Email Form block

C.

Einstein content block

Question 26

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options:

A.

API Event Entry Source

B.

CloudPages Entry Source

C.

Contact Event Entry Source

Question 27

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailer take to ensure deliverability is not impacted?

Options:

A.

Create a new, friendly From Name for the updated program.

B.

Purge inactive subscribers to avoid high bounce rates.

C.

Send to subscribers, asking for them to confirm opt-in.

Question 28

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

Options:

A.

Tracking Extract > Import Activity > SQL Activity

B.

Tracking Extract > Import Activity > Data Extension Extract

C.

Tracking Extract > File Transfer > Import Activity