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Sure Pass Exam Marketing-Cloud-Email-Specialist PDF

Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Question 45

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

Options:

A.

SQL Query activities

B.

File Drop Automations

C.

APIs

Question 46

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options:

A.

Manager Files in File Transfer.

B.

Specify character encoding in import file.

C.

Configure Field-Level Encryption in import file.

Question 48

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Options:

A.

Make the Customer Key more descriptive.

B.

Leverage Einstein for content tagging.

C.

Use nested tags to create hierarchies.