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Marketing-Cloud-Email-Specialist Exam Dumps : Salesforce Certified Marketing Cloud Email Specialist (SU24)

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Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

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Question 1

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the

same URL. NTO wants to understand how each type of link performs.

Which tag should NTO add to the HTML element to differentiate the links?

Options:

A.

conversion

B.

linkname

C.

alias

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Question 2

Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

Options:

A.

Verification Activity

B.

Skip Automation

C.

Wait Activity

Question 3

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.

What should NTO configure in Path Optimizer?

Options:

A.

Email Engagement

B.

Manual Engagement

C.

Web Conversion

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