Free and Premium Facebook 410-101 Dumps Questions Answers

The two most important tips are:

• Always include the country code as part of your customer's phone numbers, even if all your data is from the same country.
• Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.

What should I avoid when calculating customer lifetime value?

Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based Lookalike Audience:

• Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a 1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't proportional to the ranking. In other words, the $100 customer was factored by 20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all.
• Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200. You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.

Important:

• Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one.
• Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that.
• If your value is in the form of a currency, make sure it's all the same currency or is converted to the same scale before uploading. We don't currently normalize for different currencies.
• Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators. We can't use rows that contain them.

You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.

• Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
• Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
• Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.

You can't run Google IDs currently on Facebook to identify users.

Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base. 

The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience. 

So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.

Use actual data from customers to reach out to new potential customers.

It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads. 

The first task is to run traffic ads to female customers as they are your largest customer base.

There are some ways you can automate the influx of data coming from offline sales.

The following options are currently available on Facebook's platform:

• Use a Point Of Sale provider to integrate offline conversions.
• Use digital receipts instead of printed receipts to enable offline conversions.
• Integrate your CRM system with your offline conversions.
• Collaborate with another Facebook Marketing Partner to measure offline conversions.

Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions. 

Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.

A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.

You can also add map cards with your page location and use URL to send people to maps.

The client has two objectives:

1. Move website users to the mobile app.

2. Create new mobile app downloads from new users.

For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app. 

For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.

There are several way in which you can give the agency access to your website's pixel:

• Assign the agency as a "Partner" under your Business Manager
• Assign the agency's employees as "people" with access to your pixel under the Business Manager

Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.

In this case, you want to measure CPM, frequency, impressions, and brand lift.

You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.

Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners. 

It's key to understand how each solution fits for different cases.

Audience Outcomes - Facebook Partners

• Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
• Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
• Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through best-in-class viewability partners.

Brand Outcomes - Facebook Partners

• Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
• Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.

Sales Outcomes - Facebook Partners

• Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
• MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
• Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
• Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

Below are all of the placement platforms and options you currently have on Facebook:

You should learn all placement options as a lot of questions will ask you supporting placements for each platform.

Your maximum ad spend will be $10,000. Keep in mind that Facebook used to have a +25% over your budget limit; however, it now stops at your campaign or account limit.

Keep in mind that you HAVE to set up an account or campaign limit in order for Facebook NOT to go over your budget. 

If you meet each of the following prerequisites, you can:

• The ads sets you want to optimize for value are part of a Conversions campaign
• You have a Facebook pixel implemented
• Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
• Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
• Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.

The client has three specific objectives:

• Build brand and product awareness to new audiences.
• Spur online sales of new watch.
• Get people who've bought the smartwatch to download and use their new mobile app.

In order to achieve these objectives, you should prioritize the following strategies for the product launch:

• Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
• Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
• Create app install campaigns so that people will download their mobile app (Objective #3).

Here is the list of events you should install on the website:

• Purchase Event
• Lead
• View Content
• AddToCart

The website has a three-step checkout-process:

• People adding smartwatch to cart => Facebook pixel event "AddToCart."
• People go to checkout page => Facebook pixel event "Lead."
• People finalize purchase => Facebook pixel event "Purchase."

You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.

Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.

Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see "sequential messages," the answer is most likely reach and frequency with sequential messaging. 

For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign. 

When you change the campaign objective to view views, you will be optimizing the ad for CPV video or 10-seconds video views.