Complete 410-101 Facebook Materials

Facebook Certified media buying professional Questions and Answers

Question 5

An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

Your campaign has been running for 2 weeks with the following characteristics:

You have one campaign with reach objective

The campaign is running on Facebook and Instagram

CPM costs have been above what you expected

Your campaign is running a frequency of 1.3

What change do you make in order to lower CPM costs?

Choose only ONE best answer.

Options:

You change the objective to engagement

You include Audience Network as an additional placement

You delete Instagram from your placement

You add another audience

You delete Facebook placement

There is nothing you can do to improve CPM costs

Question 6

You've launched a campaign with the following characteristics:

You are targeting two different audiences: a core audience and a lookalike based on your customer database

The campaign is running two ad sets

You are optimizing for CPM

The campaign is running two different images with text that covers less than 20% of image size

After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

How do you optimize your campaign to achieve this goal?

(Select two that apply)

Choose ALL answers that apply.

Options:

You should create a third ad set with a lookalike audience.

You should turn off Facebook placement from one ad set.

You turn off Facebook placement from both ad sets.

You should turn off Instagram placement from both ad sets.

You should create two new ad sets with Instagram as the only placement.

You should join audiences into one ad set and run a new campaign with Instagram.

You should switch your optimization from CPM to video views.

Question 7

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

Options:

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

Question 8

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.

What kind of ads should you run?

Choose only ONE best answer.

Options:

You should run conversion ads targeted at women only.

You should run traffic ads targeted at the entire customer database.

You should run interaction posts to bring awareness to the new customer base.

You should run traffic ads to the customer base but focused on female users.

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Facebook Certified media buying professional Questions and Answers

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CompTIA

Fortinet

Microsoft

Salesforce