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Facebook 410-101 Based on Real Exam Environment

Page: 5 / 6
Total 150 questions
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Facebook Certified media buying professional Questions and Answers

Question 17

You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

(Select three that apply)

Choose ALL answers that apply.

Options:

A.

You ad campaigns need to be making at least 50 conversions per month.

B.

You ad campaigns need to be making at least 50 conversions per week.

C.

You need to have Facebook pixel implemented

D.

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

E.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

Question 18

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  • Campaign is optimized for conversion objective
  • The attribution window is set to 1 days
  • You've set up lifetime budget
  • Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

Options:

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

Question 19

Select all marketing strategies that you would suggest for the smartwatch launch.

Choose ALL answers that apply.

Options:

A.

Use conversion ads to the checkout page for new audiences.

B.

Use attention-grabbing video ads on Instagram to new audiences.

C.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

D.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

E.

Create app install campaigns for people who have visited the website.

F.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

Question 20

What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Purchase Event

B.

Lead

C.

View Content

D.

Add to Cart

E.

Add Payment Info

F.

Complete Registration

Page: 5 / 6
Total 150 questions
Get 410-101 Full Access Download 410-101 PDF