410-101 Exam Dumps : Facebook Certified media buying professional

Here is the list of events you should install on the website:

• Purchase Event
• Lead
• View Content
• AddToCart

The website has a three-step checkout-process:

• People adding smartwatch to cart => Facebook pixel event "AddToCart."
• People go to checkout page => Facebook pixel event "Lead."
• People finalize purchase => Facebook pixel event "Purchase."

You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.

There are some ways you can automate the influx of data coming from offline sales.

The following options are currently available on Facebook's platform:

• Use a Point Of Sale provider to integrate offline conversions.
• Use digital receipts instead of printed receipts to enable offline conversions.
• Integrate your CRM system with your offline conversions.
• Collaborate with another Facebook Marketing Partner to measure offline conversions.

Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base. 

The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience. 

So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.

Use actual data from customers to reach out to new potential customers.