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410-101 Exam Dumps : Facebook Certified media buying professional

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Facebook Certified media buying professional Questions and Answers

Question 1

What are all of the mobile advertiser ID's you can utilize to build a custom audience?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Apple's Advertising Identifier (IDFA)

B.

Android's Advertising ID

C.

Facebook User ID

D.

Google User ID

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Question 2

What are the different placements you can select in a campaign?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Instagram Feed

B.

Audience Network Rewarded Videos

C.

Facebook Messenger Sponsored Messages

D.

Facebook Video Feeds

Question 3

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  • Campaign is optimized for conversion objective
  • The attribution window is set to 1 days
  • You've set up lifetime budget
  • Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

Options:

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns