410-101 Exam Dumps : Facebook Certified media buying professional

There are several way in which you can give the agency access to your website's pixel:

• Assign the agency as a "Partner" under your Business Manager
• Assign the agency's employees as "people" with access to your pixel under the Business Manager

Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.

Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see "sequential messages," the answer is most likely reach and frequency with sequential messaging. 

For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

If you meet each of the following prerequisites, you can:

• The ads sets you want to optimize for value are part of a Conversions campaign
• You have a Facebook pixel implemented
• Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
• Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
• Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.