410-101 Exam Dumps : Facebook Certified media buying professional

You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

What are some steps you need to take in order to allow the agency to access the Facebook pixel?

Select 2 that apply.

Choose ALL answers that apply.

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

• Campaign is optimized for conversion objective
• The attribution window is set to 1 days
• You've set up lifetime budget
• Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.

What kind of ads should you run?

Choose only ONE best answer.