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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Dec 22, 2024
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2024 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

Your campaign has been running for 2 weeks with the following characteristics:

You have one campaign with reach objective

The campaign is running on Facebook and Instagram

CPM costs have been above what you expected

Your campaign is running a frequency of 1.3

What change do you make in order to lower CPM costs?

Choose only ONE best answer.

Options:

A.

You change the objective to engagement

B.

You include Audience Network as an additional placement

C.

You delete Instagram from your placement

D.

You add another audience

E.

You delete Facebook placement

F.

There is nothing you can do to improve CPM costs

Buy Now
Question 2

What are the different placements you can select in a campaign?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Instagram Feed

B.

Audience Network Rewarded Videos

C.

Facebook Messenger Sponsored Messages

D.

Facebook Video Feeds

Question 3

What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Purchase Event

B.

Lead

C.

View Content

D.

Add to Cart

E.

Add Payment Info

F.

Complete Registration