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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Jan 24, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2024 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

Options:

A.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

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Question 2

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  • Campaign is optimized for conversion objective
  • The attribution window is set to 1 days
  • You've set up lifetime budget
  • Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

Options:

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

Question 3

What are all of the mobile advertiser ID's you can utilize to build a custom audience?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Apple's Advertising Identifier (IDFA)

B.

Android's Advertising ID

C.

Facebook User ID

D.

Google User ID