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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Apr 4, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  • Campaign is optimized for conversion objective
  • The attribution window is set to 1 days
  • You've set up lifetime budget
  • Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

Options:

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

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Question 2

Select all marketing strategies that you would suggest for the smartwatch launch.

Choose ALL answers that apply.

Options:

A.

Use conversion ads to the checkout page for new audiences.

B.

Use attention-grabbing video ads on Instagram to new audiences.

C.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

D.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

E.

Create app install campaigns for people who have visited the website.

F.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

Question 3

Your client is running a marketing campaign both on TV, Facebook, and Instagram.

They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.

Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.

What is the best measurement solution for this?

Choose only ONE best answer.

Options:

A.

Nielsen DAR

B.

Nielsen TAR

C.

Audience Insights

D.

Millward Brown Brand Lift

E.

Nielsen Brand Lift