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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Nov 21, 2024
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2024 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

You've launched a campaign with the following characteristics:

You are targeting two different audiences: a core audience and a lookalike based on your customer database

The campaign is running two ad sets

You are optimizing for CPM

The campaign is running two different images with text that covers less than 20% of image size

After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

How do you optimize your campaign to achieve this goal?

(Select two that apply)

Choose ALL answers that apply.

Options:

A.

You should create a third ad set with a lookalike audience.

B.

You should turn off Facebook placement from one ad set.

C.

You turn off Facebook placement from both ad sets.

D.

You should turn off Instagram placement from both ad sets.

E.

You should create two new ad sets with Instagram as the only placement.

F.

You should join audiences into one ad set and run a new campaign with Instagram.

G.

You should switch your optimization from CPM to video views.

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Question 2

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem?

Choose only ONE best answer.

Options:

A.

You should unpublish the post and re-publish it as an ad.

B.

You should make sure the campaign has not ended.

C.

Create a new campaign with video view as the campaign objective.

Question 3

What campaign strategies should you follow in order to optimize your Facebook ads?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

B.

Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.

C.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

D.

Add map card with your page location.