Helping Hand Questions for 410-101

Facebook Certified media buying professional Questions and Answers

Question 21

You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.

Your conversion cost has increased by 34% in the past week.

What efforts do you make to change results?

Select all that apply.

Choose ALL answers that apply.

Options:

Change the bid from automatic to manual.

Change the audience to a new one.

Refresh the image or video you are using to a new one.

Change the placement of the ads.

Question 22

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem?

Choose only ONE best answer.

Options:

You should unpublish the post and re-publish it as an ad.

You should make sure the campaign has not ended.

Create a new campaign with video view as the campaign objective.

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Facebook Certified media buying professional Questions and Answers

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