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Full Access Facebook 410-101 Tutorials

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Total 150 questions

Facebook Certified media buying professional Questions and Answers

Question 13

Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

CPM

B.

Reach

C.

CPC

D.

Brand Lift

E.

Frequency

Question 14

Your client is running a marketing campaign both on TV, Facebook, and Instagram.

They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.

Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.

What is the best measurement solution for this?

Choose only ONE best answer.

Options:

A.

Nielsen DAR

B.

Nielsen TAR

C.

Audience Insights

D.

Millward Brown Brand Lift

E.

Nielsen Brand Lift

Question 15

What are the different placements you can select in a campaign?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Instagram Feed

B.

Audience Network Rewarded Videos

C.

Facebook Messenger Sponsored Messages

D.

Facebook Video Feeds

Question 16

You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?

Choose only ONE best answer.

Options:

A.

$12,500

B.

$10,000

C.

$11,500

Page: 4 / 6
Total 150 questions