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Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Passing Score

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Question 57

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Options:

A.

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

B.

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

C.

Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

D.

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Question 58

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

Question 59

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

Question 60

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Options:

A.

Einstein Lead Score

B.

Einstein Campaign Insights

C.

Marketing Cloud Account Engagement Business Units

D.

Einstein Behavior Scoring