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Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Book

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Question 49

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

Options:

A.

Create a completion action on the "Request a Demo" form with the action to assign to user.

B.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

C.

Export the form submission report and import, assigning to the correct user upon import.

D.

Run an automation rule to assign based on the "Request a Demo" submission and State field.

Question 50

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

Options:

A.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

B.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

C.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

D.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Question 51

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

Options:

A.

True

B.

False

Question 52

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

Options:

A.

Develop a new lens that includes only data from the fiscal year.

B.

Use the 'fiscal year' filter on the Pipeline Dashboard.

C.

Create a custom dataset using only data from the fiscal year.

D.

Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.