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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

Question 1

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

Options:

A.

Create a completion action on the "Request a Demo" form with the action to assign to user.

B.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

C.

Export the form submission report and import, assigning to the correct user upon import.

D.

Run an automation rule to assign based on the "Request a Demo" submission and State field.

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Question 2

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Options:

A.

Monitor no of visitors, social post enagements and natural search reports month over month

B.

Monitor no of visitors, form conversion and email click-through rate reports month over month

C.

Monitor no of prospects, social post enagements and paid search reports month over month

D.

Monitor no of prospects, form submission and email open rate reports month over month

Question 3

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Options:

A.

Completion action

B.

Dynamic list

C.

Segmentation rule

D.

Automation rule