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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

Question 1

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

What should their first step in Marketing Cloud Account Engagement?

Options:

A.

Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

B.

Manually create and map custom fields in Marketing Cloud Account Engagement.

C.

Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

D.

Enable custom field creation via the Salesforce Connector.

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Question 2

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options:

A.

Import all prospect data and create a suppression list.

B.

Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C.

Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D.

Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Question 3

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

A.

True

B.

False