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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

Question 1

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Options:

A.

Test list

B.

Static list

C.

Static list or Dynamic, both list can be used

D.

Dynamic list

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Question 2

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

Question 3

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

B.

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

C.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

D.

You can only create 50 custom fields in Marketing Cloud Account Engagement.