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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Question 1

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

Options:

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

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Question 2

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Options:

A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

Question 3

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

Options:

A.

True

B.

False

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