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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

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Question 1

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

Options:

A.

Prospects with invalid emails are sent an autoresponder requesting email verification.

B.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

C.

Using the data format drop-down, set the email validation option at the form level.

D.

Send the content via an autoresponder email with a link to download the content.

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Question 2

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

Options:

A.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

B.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

C.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

D.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Question 3

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Options:

A.

Use the Salesforce Mobile App "Send an Email" button.

B.

Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.

C.

Use the Salesforce "Add to Nurture" button.

D.

Use the Salesforce Mobile App "Add to Nurture" button.

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