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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

Question 1

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

Options:

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

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Question 2

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

Options:

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Question 3

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

A.

True

B.

False