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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

Question 1

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Options:

A.

Use the Salesforce Mobile App "Send an Email" button.

B.

Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.

C.

Use the Salesforce "Add to Nurture" button.

D.

Use the Salesforce Mobile App "Add to Nurture" button.

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Question 2

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Options:

A.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

B.

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

C.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

D.

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Question 3

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

Options:

A.

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B.

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C.

CNAME > Email Authentication > Email templates > Lists > Engagement program

D.

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program