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Download Latest Marketing-Cloud-Account-Engagement-Consultant Questions

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Question 61

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

Options:

A.

Automatically remove prospects from the program when an email reply trigger is met.

B.

Increase the wait time on the Email send action steps.

C.

Set the Engagement Studio program to repeat every 10 days.

D.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Question 62

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Options:

A.

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

B.

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

C.

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

D.

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Question 63

What is true about A/B testing? [Choose two answers]

Options:

A.

You can disable A/B testing before and after email sent.

B.

You can only do A/B testing on list emails.

C.

When you turn off A/B testing you will have to choose which version to keep.

D.

It is recommended to test at least 5 different elements in your A/B tests.

Question 64

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Sales Manager

B.

Marketing

C.

Administrator

D.

Sales User