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Marketing-Cloud-Account-Engagement-Consultant Salesforce Exam Lab Questions

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Total 261 questions
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Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Question 13

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

Options:

A.

Prospect was deleted by a user

B.

Prospect unsubscribed from an email

C.

Prospect replied to an email

D.

Prospect viewed a landing page

Question 14

Select all available User Email Preferences

Options:

A.

Send daily prospect activity emails (for my prospects)

B.

Send daily prospect activity emails (for all prospects)

C.

Send daily prospect assignment emails

D.

Send daily visitor activity emails

E.

Send an email when a prospect is assigned

F.

Send starred prospect activity alerts

G.

Send weekly search marketing email (sent on Mondays)

Question 15

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

Options:

A.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

B.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

C.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

D.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Question 16

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Options:

A.

Add contacts to the program's Campaign as campaign members.

B.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

C.

Use the Add to List completion action on forms.

D.

Use the Add to Nurture action on page layouts.

Page: 4 / 19
Total 261 questions
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