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Pearson Marketing-Cloud-Account-Engagement-Consultant New Attempt

Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Question 29

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Options:

A.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

B.

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

C.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

D.

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Question 30

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

Kiosk/Data Entry Mode

B.

ReCAPTCHA

C.

"Not you?" Link

D.

Progressive Profiling

Question 31

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

Options:

A.

True

B.

False

Question 32

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Options:

A.

Export the submission report & Import

B.

Run completion Action on form Request a demo with action assign to user

C.

Run completion Action on form Request a demo with action notify Admin

D.

Run an automation rule to assign based on the « Request demo » Submission & prospect status field