You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?
To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.
You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.
For each Record Type listed below, indicate the Type of Information stored there.
To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?
Each answer represents a complete solution.
The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.
Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.
You are deploying Dynamics 365 Customer Insights - Journeys. You need to update the settings within the preference center. What is available for configuration in the preference center?
Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.
How should you define who to include in this customer journey?
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?
You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
control access to Marketing features that could incur extra costs, and
make sure no extra costs are being incurred by exceeding existing Marketing subscription limits.
Which three steps should you take? Each correct answer presents part of the solution.
You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?
You are a Dynamics 365 Marketing functional consultant.
You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered.
What should you do to fix this issue?
You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.
Which action should you take?
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.
You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.
The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.
What should you do to achieve this goal?
You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.
Based on best practices, how many customer journeys and marketing emails do you need to create?
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.
You need to create a customer journey that meets these requirements:
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.
As part of going Live with your customer journey, you select “Check for Errors” in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
You have created a customer journey that does the following:
Sends an email regarding a country/region-specific promotional offer.
Creates a phone call activity and sends a text message to the contact.
Which set of actions should you take to activate your customer journey?
You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.
What should you do?
Preparations for the Buenos Aires event are now complete, and the event is in progress
During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.
The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer
Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.
Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.
You need to allow users to create an event.
What should you do?
A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.
You need to add this volunteer to the event team.
What do you do?
You are building the journey for national ambassadors at the event in Buenos Aires
What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point
You need to resolve the issue where senior marketeers did not receive event invitations.
What should you change in the segment configuration for the journey?
In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.
What should you do?
In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.
In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.
Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.
Based on ProseWare’s licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.
Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.
Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.