New Year Special 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: save70

Free and Premium Microsoft MB-220 Dumps Questions Answers

Page: 1 / 8
Total 248 questions

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Question 1

You are building the journey for national ambassadors at the event in Buenos Aires

What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point

Options:

Buy Now
Question 2

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Add FESTIVAL as Boolean on the event registration entity.

B.

Set the appropriate journey conditions on the journey's using the MARKETING EVENT REGISTRATION CREATED trigger.

C.

Add FESTIVAL as Event Type on the event entity.

D.

Set the appropriate attribute branch conditions in the journey using the MARKETING EVENT REGISTRATION CREATED trigger

Question 3

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

Options:

Question 4

You need to allow users to create an event.

What should you do?

Options:

A.

Set the define internal team to 'Business Required. *

B.

Add the Cost Center column to the first Business Process Flow step.

C.

Add Festival to the Event Type column.

D.

Create a Lookup column to campaigns, and add this to the first tab and the Key information section.

Question 5

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

Options:

A.

Disable the full-page-edit mode in the email settings.

B.

Add the HTML line to the section of the imported emails.

C.

Enable the drag-and-drop feature for imported emails to YES in the email settings.

D.

Ensure that the creative agency add

Question 6

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Question 7

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

Options:

A.

Inside a journey record, add an Inclusion group segment to the Audience settings.

B.

Inside the segment, add a SEGMENT query block with the AND ALSO clause.

C.

Inside the segment, add contacts as an INCLUSION GROUP.

D.

Inside a journey creation step, add the invitation and inclusion segment.

Question 8

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

Options:

A.

Associate the User record with the event through the Event Team N;N relationship

B.

Create a Team Member Record for a User record and associate this to the event.

C.

Create a Team Member Record for a Contact record and associate this to the event.

D.

Associate the Contact record with the event through the Event Team N:N relationship.

Question 9

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Options:

A.

Invoices

B.

Work Orders

C.

Differentiator

D.

Cases

Question 10

Based on ProseWare’s licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

Options:

A.

Litmus inbox Previews = 100 per month

B.

Marketing Emails Sent = 1,755,983

C.

Australia Business Unit has 10 regular Users and 1 Administrator User

D.

Marketing Contacts = 24,500

Question 11

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

Options:

A.

The Status on the marketing content must be Approval Required.

B.

The User must be in the Marketing Oversight Team or be a Marketing Professional.

C.

The Status on the marketing content must be Draft.

D.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

Question 12

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

Options:

A.

Schedule Time is set to tomorrow at 9 am.

B.

Post Visibility is set to Connections.

C.

Schedule Time is set to immediate.

D.

Post Visibility is set to Public.

Question 13

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.

To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Question 14

Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.

To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Question 15

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

Options:

A.

4 marketing emails and 4 customer journeys

B.

5 marketing emails and 5 customer journeys

C.

2 marketing emails and 2 customer journeys

D.

1 marketing emails and 1 customer journey

Question 16

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

Options:

A.

Post Visibility is set to Public

B.

Schedule Time is set to tomorrow at 9am

C.

Post Visibility is set to Connections

D.

Channel is set to social media

Question 17

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Question 18

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

Options:

A.

Two events; one formatted as webinar and the other formatted as on-site only.

B.

One event formatted as on-site only.

C.

Two events; one formatted as simulcast and the other formatted as on-site only.

D.

One event with Format set to Hybrid.

Question 19

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

Options:

A.

Segments must include sorting by privacy requirements.

B.

Segments should be Dynamic.

C.

Segments should be Static.

D.

Contacts blocked due to quotas will be added to a new segment.

E.

Segments must include sorting by the Building Location entity.

Question 20

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

Options:

A.

When space becomes available, the first person on the waitlist will be offered an invitation to register.

B.

Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be placed on the waitlist.

C.

Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D.

Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

Question 21

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

You need to ensure that future emails adhere to these standards.

Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.

Does this meet the goal?

Options:

A.

Yes

B.

No

Question 22

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through email for responses.

You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by default in Dynamics.

For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a complete solution.

Options:

A.

Respondents -tracked and anonymous

B.

Sentiment

C.

Net Promoter Score

D.

Total Responses

E.

CSAT

Question 23

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.

Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

based on age

B.

clicking on an email advertisement

C.

an event for which the contact registered

D.

based on zip code

Question 24

You are a functional consultant working at a company that is running campaigns on LinkedIn.

You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.

You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.

Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

Options:

Question 25

You are creating a new outbound promotional journey.

You want to target new contacts who submitted a form on the company's landing page to download a whitepaper.

Which two actions should you perform? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Select "Submitted a Form" as the audience source type filtered to the company's landing page in the outbound journey.

B.

Create a dynamic behavioral contact segment with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

C.

Create a static marketing list with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

D.

Select "Download Whitepaper Journey" as the target audience in the outbound journey.

Question 26

You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.

Which template contains all of the necessary elements to meet these requirements?

Options:

A.

Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes

B.

Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes

C.

Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes

D.

Purpose: Sales, Target: Accounts. Language: French. Is recurring: No

Question 27

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.

Which type of marketing segment should you create?

Options:

A.

Profile Segment

B.

Interaction Segment

C.

Landing Page Segment

D.

Customer Insight Segment

Question 28

Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.

How should you define who to include in this customer journey?

Options:

A.

Create a suppression segment

B.

Create a static segment.

C.

Create a segment type.

D.

Create a dynamic segment.

Question 29

You currently have a dynamic marketing segment for anyone living in Singapore that is not based on a template. You need to update this segment to be anyone living in Singapore who has also opened an email this year.

What should be done to the marketing segment?

Options:

A.

Add a Behavior Block that queries emails opened this year.

B.

Add a Query Block that queries emails opened this year.

C.

Add a Segment Block that has a segment far emails opened.

D.

Change the template to Opened a Template.

Question 30

You are a marketing manager.

You need to improve the open rates for your email campaigns.

The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.

Which action should you take?

Options:

A.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

B.

Create a custom code element that holds the following HTML information and place it near the top of the email

C.

Add the Preview Text to the subject field, preceded by a colon.

D.

Use the Preview Text element, and drag it to the top of your email in the email designer.

Page: 1 / 8
Total 248 questions