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Ace Your MB-220 Dynamics 365 for Marketing Functional Consultant Associate Exam

Page: 7 / 8
Total 248 questions

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Question 25

You are creating a new outbound promotional journey.

You want to target new contacts who submitted a form on the company's landing page to download a whitepaper.

Which two actions should you perform? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Select "Submitted a Form" as the audience source type filtered to the company's landing page in the outbound journey.

B.

Create a dynamic behavioral contact segment with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

C.

Create a static marketing list with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

D.

Select "Download Whitepaper Journey" as the target audience in the outbound journey.

Question 26

You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.

Which template contains all of the necessary elements to meet these requirements?

Options:

A.

Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes

B.

Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes

C.

Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes

D.

Purpose: Sales, Target: Accounts. Language: French. Is recurring: No

Question 27

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.

Which type of marketing segment should you create?

Options:

A.

Profile Segment

B.

Interaction Segment

C.

Landing Page Segment

D.

Customer Insight Segment

Question 28

Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.

How should you define who to include in this customer journey?

Options:

A.

Create a suppression segment

B.

Create a static segment.

C.

Create a segment type.

D.

Create a dynamic segment.

Page: 7 / 8
Total 248 questions