Free and Premium SAP C_C4H22_2411 Dumps Questions Answers

For updating contacts via the SAP Emarsys API:

Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.

Option A:Incorrect. POST is for creating new resources, not updating existing ones.

Option B:Incorrect. DELETE removes contacts, not updates them.

Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under "Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation - "Contact API" ( ).

This question relates to SAP S/4HANA’s clean core concept, interpreted here:

Option B (Timeliness):Correct. Ensuring data is up-to-date is critical for clean core quality in real-time systems like S/4HANA.

Option C (Accuracy):Correct. Accurate data is foundational to maintaining a clean core, avoiding errors from customizations.

Option A:Incorrect. Stability is a system attribute, not a direct data quality focus.

Option D:Incorrect. Efficiency is operational, not a primary data quality aspect.The SAP Help Portal under "Clean Core" emphasizes timeliness and accuracy for data quality.References:SAP Help Portal - "Clean Core Strategy" ( ).

HTTP response codes in SAP Emarsys API indicate call status:

Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.

Option B:Incorrect. Internal issues return a 500-series code, not 400.

Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.

Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" ( ).

Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures—key steps in a clean core journey.

Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.

Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.g., implementation, operations), not specifically for IT landscape analysis.

Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP’s clean core documentation highlights tools like Lean IX for landscape analysis.References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" ( ).

Personalization tokens in SAP Emarsys allow reusable data insertion across channels:

Option A (Contact Data):Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.

Option C (External Data):Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.

Option B:Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type.

Option D:Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.References:SAP Emarsys Help Portal - "Personalization Tokens" ( ).

In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:

Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.

Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).

Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and "Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" ( ).

To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.

Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.

Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.

Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" ( ).

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" ( ).

Creating new API users in SAP Emarsys involves:

Option B:Correct. The secret key is generated and displayed only during API user creation; it cannot be retrieved later, requiring secure storage.

Option D:Correct. Permissions for endpoint operations (e.g., contact.create) must be explicitly activated for each new API user, not enabled by default.

Option A:Incorrect. Permissions are not all enabled by default; they are selected manually.

Option C:Incorrect. Only Account Owners or users with specific privileges can create API users, not all roles.The SAP Emarsys API Documentation under "API Users" verifies these details.References:SAP Emarsys API Documentation - "API Users" ( ).

The Shopify plug-in for SAP Emarsys supports:

Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.

Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.

Option A:Incorrect. Web Recommender templates require manual setup, not automated.

Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" ( ).

To view an engagement summary for Mobile Engage Push and SMS channels:

Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.

Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.

Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.

Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" ( ).

In SAP Emarsys, user roles define access levels:

Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.

Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.

Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.

Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:SAP Emarsys Help Portal - "User Management" ( ).

To activate the email channel in SAP Emarsys:

Option A (Sending volumes):Correct. Expected send volumes are required for capacity planning and compliance.

Option D (Sender domain(s)):Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).

Option E (Tenant name and region):Correct. Tenant details identify the account and region for setup.

Option B:Incorrect. Product info is for catalogs, not email activation.

Option C:Incorrect. Sales data is for analytics, not channel setup.The SAP Emarsys Help Portal under "Email Channel Setup" lists these requirements.References:SAP Emarsys Help Portal - "Email Channel" ( ).

For a one-off omnichannel program targeting VIP clients in the Automation Center:

Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.

Option B:Incorrect. Channel Engagement is not an entry node; it’s a metric or condition, not a starting point.

Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.

Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.References:SAP Emarsys Help Portal - "Automation Center" ( ).

For a product feed in Predict Data Sources:

Option A:Correct. Empty fields should be left blank (not null or placeholder) to avoid processing errors.

Option C:Correct. The first row must contain field names (e.g., item_id, title) for proper mapping.

Option B:Incorrect. UTF-8 is the recommended encoding, not ASCII, to support international characters.

Option D:Incorrect. Commas are the default separator for CSV feeds; pipes are not standard unless specified.The SAP Emarsys Help Portal under "Predict Data Sources" outlines these rules.References:SAP Emarsys Help Portal - "Predict Data Sources" ( ).

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A:Incorrect. Changing profile info may update preferences but doesn’t trigger a list-unsubscribe.

Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list-unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list-unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" ( ).

In the Automation Center’s Digital Ads node:

Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.

Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.

Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.

Option D:Incorrect. A Remove node isn’t required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal - "Digital Ads" ( ).

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A:Incorrect. Personal widgets are broader and not product-page-specific.

Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" ( ).

A -1 audience size in Digital Ads indicates:

Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn’t finalized yet.

Option A:Incorrect. Insufficient contacts would show a low number, not -1.

Option B:Incorrect. Multiple identifiers don’t inherently prevent size reporting.

Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under "Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" ( ).

In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.​

B. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. ​help.emarsys.com

C. A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. ​help.emarsys.com

E. Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to-date with the most recent design and content standards. ​

Incorrect Options:

A. A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. ​help.emarsys.com+1help.emarsys.com+1

D. Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.​

B. Always use a period as the decimal separator.For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale-specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions. ​

D. Imported files must have a newline control character in the first 265 KB.To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. ​help.emarsys.com

Incorrect Options:

A. UTF-8 4 byte characters are allowed.This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. ​help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5

C. Values are not case sensitive.This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses "example@address.com" and "EXample@address.com" would be treated as distinct entries. ​help.emarsys.com

Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.

SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):

Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.

Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.

Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.

Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" ( ).

This question pertains to SAP’s clean core strategy (more S/4HANA-focused but interpreted here):

Option A:Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.

Option B:Correct. A strong organizational and technical foundation supports clean core transformations.

Option D:Correct. Release management ensures updates align with clean core principles.

Option C:Incorrect. While roles matter, a "process transformation office" is not a specific SAP principle.

Option E:Incorrect. Housekeeping is operational, not a guiding principle.The SAP Help Portal under "Clean Core" lists these principles, adapted here for context.References:SAP Help Portal - "Clean Core Strategy" ( ).