Exactprep C_C4H22_2411 Questions

Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures—key steps in a clean core journey.

Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.

Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.g., implementation, operations), not specifically for IT landscape analysis.

Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP’s clean core documentation highlights tools like Lean IX for landscape analysis.References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" ( ).

Personalization tokens in SAP Emarsys allow reusable data insertion across channels:

Option A (Contact Data):Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.

Option C (External Data):Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.

Option B:Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type.

Option D:Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.References:SAP Emarsys Help Portal - "Personalization Tokens" ( ).

In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:

Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.

Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).

Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and "Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" ( ).

To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.

Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.

Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.

Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" ( ).