Pass C_C4H22_2411 Exam Guide

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A:Incorrect. Changing profile info may update preferences but doesn’t trigger a list-unsubscribe.

Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list-unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list-unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" ( ).

In the Automation Center’s Digital Ads node:

Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.

Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.

Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.

Option D:Incorrect. A Remove node isn’t required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal - "Digital Ads" ( ).

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A:Incorrect. Personal widgets are broader and not product-page-specific.

Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" ( ).

A -1 audience size in Digital Ads indicates:

Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn’t finalized yet.

Option A:Incorrect. Insufficient contacts would show a low number, not -1.

Option B:Incorrect. Multiple identifiers don’t inherently prevent size reporting.

Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under "Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" ( ).