C_C4H22_2411 SAP Exam Lab Questions

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" ( ).

Creating new API users in SAP Emarsys involves:

Option B:Correct. The secret key is generated and displayed only during API user creation; it cannot be retrieved later, requiring secure storage.

Option D:Correct. Permissions for endpoint operations (e.g., contact.create) must be explicitly activated for each new API user, not enabled by default.

Option A:Incorrect. Permissions are not all enabled by default; they are selected manually.

Option C:Incorrect. Only Account Owners or users with specific privileges can create API users, not all roles.The SAP Emarsys API Documentation under "API Users" verifies these details.References:SAP Emarsys API Documentation - "API Users" ( ).

The Shopify plug-in for SAP Emarsys supports:

Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.

Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.

Option A:Incorrect. Web Recommender templates require manual setup, not automated.

Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" ( ).

To view an engagement summary for Mobile Engage Push and SMS channels:

Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.

Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.

Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.

Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" ( ).