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An adoption campaign can identify expansion opportunities by notifying customers of new feature releases and providing free trial licenses for feature upgrades. These actions can encourage customers to explore additional functionalities and potentially adopt them, leading to expansion. References: Adoption campaign strategies that aim to increase customer engagement with new features and upgrades, potentially leading to expanded use of the solution.

 A financial implication of churn is A, the loss of revenue. When customers discontinue their subscriptions or stop doing business with a company, it directly impacts the company’s revenue streams, making churn a critical financial concern

The Customer Success Manager must identify the adoption barriers. The dashboard indicates areas where the engagement scores are low, which suggests that there are obstacles preventing the customer from fully utilizing and benefiting from the product. Identifying these barriers is the first step towards developing a strategy to increase adoption and customer success.