Developers Marketing-Cloud-Developer Exam Questions and Answers PDF

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:

• Tracking Extract Activity (A)- This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
• SQL Query Activity (D)- This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.

References:

• Salesforce Marketing Cloud Tracking Extract Activity
• Salesforce Marketing Cloud Data Views

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use theParseJSON (B)function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

varjsonString ='{"key1":"value1", "key2":"value2"}';varjsonObject =Platform.Function.ParseJSON(jsonString);

References:

• Salesforce Marketing Cloud SSJS Guide
• SSJS Platform.Function.ParseJSON

To securely pass parameters between CloudPages without exposing them, use theCloudPagesURLfunction within a form action. This method encodes the parameters and securely posts them to the target CloudPage.

• CloudPagesURL: Encodes and includes parameters securely.
• Form Method: Using thepostmethod ensures parameters are sent in the request body, adding another layer of security.

To inject contacts into a journey using the REST API, the correct endpoints involve the event definitions and events.

• POST /eventDefinitions/key:{key} or /eventDefinitions/{id}: This endpoint allows you to interact with event definitions by key or ID, which is essential for managing journey events.
• POST /interaction/v1/events: This endpoint is used to inject events into the journey, thus adding contacts to the journey based on the defined event.