Developers Marketing-Cloud-Developer Exam Dumps

The purpose of the IF statement in the AMPscript code is to check if any rows are returned by theLookupRowsfunction. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.

To dynamically create data extensions in Marketing Cloud, the developer should use theSOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.

References:

• Salesforce Marketing Cloud SOAP API
• Salesforce Marketing Cloud DataExtension Object

To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:

ampscript

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RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0

This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

• Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
• Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

• Example:

ampscript

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%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%