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MB-260 Exam Dumps : Microsoft Dynamics 365 Customer Insights (Data) Specialist

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Microsoft Dynamics 365 Customer Insights (Data) Specialist Questions and Answers

Question 1

You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation. Individual consumers are the primary target audience.

You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.

You need to improve the match results before your marketing team starts using the system.

Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Enhanced addresses provided by Microsoft

B.

Identity provided by LiveRamp AbihTec

C.

Enhanced company data provided by Microsoft

D.

Azure Maps provided by Microsoft

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Question 2

You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.

Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

It allows you to collect, measure, and understand customer behavior on your website.

B.

It allows you to create new customer profiles within engagement insights that can be exported to audience insights.

C.

It allows you to send new customer leads directly to a marketing automation platform.

D.

It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

Question 3

Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.

You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.

Which two statements should you convey? Each correct answer presents part of the solution.

NOTE Each correct selection is worth one point.

Options:

A.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

B.

The Review mapped fields section shows all attributes for which a semantic type is automatically identified.

C.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.

D.

The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.