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Microsoft MB-260 Exam With Confidence Using Practice Dumps

Exam Code:
MB-260
Exam Name:
Microsoft Dynamics 365 Customer Insights (Data) Specialist
Vendor:
Questions:
118
Last Updated:
Jan 22, 2025
Exam Status:
Stable
Microsoft MB-260

MB-260: Microsoft Certified: Customer Data Platform Specialty Exam 2024 Study Guide Pdf and Test Engine

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Microsoft Dynamics 365 Customer Insights (Data) Specialist Questions and Answers

Question 1

The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

Options:

A.

Enable data profiling for the attributes of the QubMember table.

B.

Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

C.

Create a new Azure Data Lake data source and add the SurveyResponse table.

D.

Edit the existing Azure Data Lake data source and add the SurveyResponse table.

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Question 2

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.

The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

Solution:

1. Generate a Transactional churn prediction for the next three months.

2. On the results page, review the model results to identify the characteristics of the highest "Likelihood to churn" group.

3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.

Does this meet the goal?

Options:

A.

Yes

B.

No

Question 3

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.

Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

B.

Contributors will see shared connections and can manage every export that uses this specific connection.

C.

Contributors will have their exports removed if their permissions are changed.

D.

Contributors will be able to view or edit the connection after being given permission to use the connection.