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Meta Certified Digital Marketing Associate Questions and Answers

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Question 1

If your goal is to generate sales on your website, which Facebook campaign objective should you select?

Options:

A.

Conversions

B.

Reach

C.

Brand Awareness

D.

Traffic

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Question 2

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is spirt equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach

What could be causing this?

Options:

A.

Automatic placements

B.

Low overlaps in audiences

C.

Large budget

D.

High overlap in audiences

Question 3

What is a valid reason that an ad would be rejected by Facebook?

Options:

A.

An image within the ad was relevant to its message

B.

Lead ads were used to receive email, first name and phone number

C.

The ad contained sexually suggestive images.

D.

The link to the landing pages included content that was relevant to the ad

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