Weekend Special 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: save70

Free and Premium Facebook 100-101 Dumps Questions Answers

Page: 1 / 3
Total 83 questions

Meta Certified Digital Marketing Associate Questions and Answers

Question 1

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is spirt equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach

What could be causing this?

Options:

A.

Automatic placements

B.

Low overlaps in audiences

C.

Large budget

D.

High overlap in audiences

Buy Now
Question 2

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

Options:

A.

Amount spent

B.

Cost per click

C.

Reach

D.

Estimated Ad Recall Lift Rate

Question 3

What is an advantage of using the slideshow format when designing an ad for mobile?

Options:

A.

It uses 3D animation

B.

It works well in areas with limited connectivity

C.

It is the most interactive ad format

D.

It always puts the brand first

Question 4

In which two ways can a business broadly engage with its audience through a Facebook Page? (Choose 2)

Options:

A.

By creating an event

B.

By posting a job

C.

By using direct messaging

D.

By creating a group

Question 5

What should a brand use to ensure consistent delivery to the target audience?

Options:

A.

Reach and Frequency

B.

Brand Awareness

C.

Conversion

D.

Auction

Question 6

A fashion brand needs to create an ad with a Lookalike Audience to generate online sales.

What should this brand do?

Options:

A.

Use a Conversions campaign in Ads Manager

B.

Promote a post on Instagram

C.

Use a Catalog sales campaign in Business Manager

D.

Boost a post on their Facebook page

Question 7

How does the ad auction determine which ad to show to the intended audience?

Options:

A.

By maximizing value for both people and businesses

B.

Based on the highest bidding price

C.

By comparing the historic performances of advertisers

D.

Based on predicted engagement rate

Question 8

What is a valid reason that an ad would be rejected by Facebook?

Options:

A.

An image within the ad was relevant to its message

B.

Lead ads were used to receive email, first name and phone number

C.

The ad contained sexually suggestive images.

D.

The link to the landing pages included content that was relevant to the ad

Question 9

In Ads Manager, what ad creation option is available at the Ad Level?

Options:

A.

Placement

B.

Audience Targeting

C.

Format

D.

Optimization

Question 10

Which Facebook roles are able to manage an ad account? (Choose all that apply)

Options:

A.

Administrator

B.

Analyst

C.

Viewer

D.

Advertiser

Question 11

What must you do first in order to establish a business presence on Instagram?

Options:

A.

Add pertinent business information

B.

Post content using relevant hashtags

C.

Switch a personal profile to a business profile

D.

Start following similar business accounts

Question 12

If your goal is to generate sales on your website, which Facebook campaign objective should you select?

Options:

A.

Conversions

B.

Reach

C.

Brand Awareness

D.

Traffic

Page: 1 / 3
Total 83 questions