WGU Information-Technology-Management Exam With Confidence Using Practice Dumps

Understanding the Scenario:

The company is shifting focus from mass marketing to personalized marketing, targeting individual customers with tailored offerings.

Role of CRM:

CRM systems gather and analyze customer data, including purchase history, preferences, and interactions, to personalize marketing strategies.

CRM tools help businesses cross-sell and upsell products effectively by understanding customer needs.

Why Other Options Are Incorrect:

Option A (DM): Distribution management focuses on the logistics of product delivery.

Option C (SCM): Supply chain management optimizes production and delivery, not marketing.

Option D (OM): Operations management focuses on internal processes rather than customer interactions.

References:

"The Role of CRM in Modern Marketing" – Forrester

CRM Best Practices Guide – Salesforce

Understanding Virtualization:

Virtualization is the process of creating virtual versions of physical resources, such as servers, storage, or networks, to maximize their utilization.

Cost Reduction and Simplified Management:

Virtualization reduces hardware costs by allowing multiple virtual machines to run on a single physical server.

It simplifies IT management by enabling easier resource allocation, scaling, and disaster recovery.

Why Other Options Are Incorrect:

Option A: Virtualization increases resource availability, not restricts it.

Option C: Virtualization enhances workload distribution, reducing stagnation.

Option D: It reduces reliance on manual operations by enabling automation and centralized control.

References:

"The Benefits of Virtualization in IT" – VMware

IT Infrastructure Virtualization Guidelines (NIST SP 800-125)

Purpose of a Customer Relationship Management (CRM) System:

CRM systems focus on managing customer interactions to build long-term relationships.

They provide tools for sales, marketing, customer service, and analytics to enhance customer satisfaction and retention.

Key Objectives of CRM Systems:

Increase customer loyalty: By personalizing experiences and addressing customer needs effectively.

Boost profitability: Through targeted marketing, better customer insights, and optimized resource allocation.

Incorrect Options Analysis:

A. Decision-making support: CRM provides customer interaction insights, not fundamental decision-making tools.

B. Business functions: Covers ERP systems, not CRM.

C. Supplier relations: Focus is on customer relations, not suppliers.

References and Documents of Information Technology Management:

"CRM Best Practices for Business Success" (Salesforce Whitepaper).

ITIL 4 Service Design: CRM Integration (Axelos).