The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program.
Which mapping process should the designer use to achieve this goal?
The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.
What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7
A startup company that develops machine learning tools that track the performance of
carbon dioxide and wants enforce perception validity of its data. The company starts by developing a
need statement and a challenge statement.
What is the communality between the two statements?
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology.
Which activity should ensure the workshop is accessible to all participants?
Cloud Kicks’ product team is working with the sales team to identify a new feature to add to their next product release. A developer on the team believes it may be on an upcoming Salesforce Release.
Which resource should be used to verify this?
The team at Cloud Kicks is spending too much time curating dashboards of the company's
sales pipeline for multiple different levels of leadership, who are interested in different views of the
same data.
What should the strategy designer recommend to help the team efficiently share the right data?
The strategy designer at Cloud Kicks is using a How Might We statement to frame their
design challenge.
What should they do to test their statement to ensure it successfully guides their design process?
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating
personalization concepts with their West Coast influencers. Which method should the team use
improve feasibility of this concept direction?
Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.
What should they do to prepare to measure progress toward this goal?
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
A strategy designer is working with a group of developers who have yet to buy into the team
design process.
What should the strategy designer to do to engage them more?
A strategy designer leads a new UX project and needs to align with stakeholders who have
varying degrees of interest and influences the project. The designer wants to understand each
stakeholder's potential negative and positive impacts on the project.
Which tactic should be used?
A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.
Which criterion is not being met?
A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear.
Which approach should validate the market for this concept?
Cloud Kicks is going to conduct research with users of products to better understand their needs.
What are some safeguards that should be put in place to ensure the research is conducted ethically?
The strategy designers at Cloud Kicks are leading a large number of projects initiated by
various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.
What is the purpose of an Impact & Effort matrix?
Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency.
Which framework should be used to drive the success of the new business model?
The design team at Cloud Kicks has created a vision for a new virtual try on tool for its
products, which would apply to multiple product lines, brands, and regions.
Which roadmap should the strategy designer create to communicate the planned releases of
multiple products in a single view?
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?
A strategy designer is working on a project with budget constraints. Many of the variables
and decisions are unclear in the early stages of design What should be their approach in terms of
bringing skills and talent?
A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7
A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.
What should they do to learn about the unique expectations of the company's customers?
A global retailer has received customer complaints because items that are advertised sell out too
quickly. There is a disconnect between marketing and fulfilment teams and their systems.
Which tool should the strategy designer use to identify the root causes, dependencies, and
opportunities for improvement?
Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.
Which method should the strategy designer use to help stakeholders decide which ideas to build-
Cloud Kicks (CX) has spent several months working to align the entire company around a
vision based on inclusivity in the digital age. Because this project will span several years, the design
team is concerned the vision will eventually be lost.
What should CK do to maintain the vision and create transformative change?
A project team led by a strategy designer has just facilitated 3 weeks of user research.
What should thev do to identify kev insights?
A strategy designer collaborated with the product design team at Cloud kicks and is now
coming to the end of their discovery. Which technique should be used to frame the design challenge
on the right problems?
A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.
Which strategy should the designer employ to communicate the vision?
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away
free merchandise, which key business criteria should be ensured?
A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.
Which alignment and accountability document should be used after this workshop to bring the plan to reality?
A strategy designer is leading a project to reimagine in-app communication form. The CIO is a
key decision maker but appears to be neutral-and even, at times, a detractor to the project.
What should the designer do to gain their alignment?
Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?
Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need
for updated documentation as part of a new customer service design, making self-service available
within the experience
What should be used to measure ongoing success?
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie.
Which method of co-design workshop should be used?
A cross disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy
designer is loading the effort.
What is one way to increase the team's psychological safety to encourage productive collaboration?
The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently.
What is a key reason why they would engage the developer team?
A strategy designer is facilitating a critique on a concept for their company’s new loyalty program, and they're getting a lot of subjective feedback
representing personal opinions.
What is the most common reason for this, assuming good intent from all participants?
At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity.
What is the reason the strategy designer should recommend dot voting at this point?
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy
designer to partner with the manufacturing team to look for opportunities to improve on its
sustainability goals.
What should the designer do to build and rationalize a case with this new team?
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement.
Which option reflects the format of the design challenge statement"?
A Sale5force Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce.
What value should the architect get by engaging in this workshop?
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?