Cloud Kicks' design team learns of the desire for sustainable materials while co-creating
personalization concepts with their West Coast influencers. Which method should the team use
improve feasibility of this concept direction?
Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.
What should they do to prepare to measure progress toward this goal?
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
A strategy designer is working with a group of developers who have yet to buy into the team
design process.
What should the strategy designer to do to engage them more?