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Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Question 9

Which three entities and/or functions can be used in an expression when building a calculated dimension?

Options:

A.

The VLOOKUP function

B.

Mapped dimensions

C.

The EXTRACT function

D.

Calculated dimensions

E.

Mapped measurements

Question 10

A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date — Day

Media Buy Key — Media Buy Key

Campaign Name — Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks —> Clicks

Media Cost —> Media Cost

Campaign Planned Clicks —> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

Options:

A.

Option 2

B.

Option 5

C.

Option 3

D.

Option 4

E.

Option 1

Question 11

Which three statements describe Overarching Entities? 03m 23s

Options:

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

Question 12

Which option will yield the desiredresult:?

Options:

A.

Option 1

B.

Option 4

C.

Option 2

D.

Option 3