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Marketing-Cloud-Intelligence Exam Dumps : Marketing Cloud Intelligence Accredited Professional (AP-215)

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Marketing Cloud Intelligence Accredited Professional (AP-215) Questions and Answers

Question 1

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

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Question 2

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

2

B.

1

C.

3

D.

0

Question 3

After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

Options:

A.

All mapped Measurements for a given row have values equal to zero

B.

Main entity is not mapped

C.

The source file does not contain the media Buy entity

D.

The file does not contain any measurements (dimension only)