Digital Marketing Associate 100-101 Updated Exam

Meta Certified Digital Marketing Associate Questions and Answers

Question 5

What should a brand use to ensure consistent delivery to the target audience?

Reach and Frequency

Brand Awareness

Conversion

Auction

Question 6

A fashion brand needs to create an ad with a Lookalike Audience to generate online sales.

What should this brand do?

Use a Conversions campaign in Ads Manager

Promote a post on Instagram

Use a Catalog sales campaign in Business Manager

Boost a post on their Facebook page

Question 7

How does the ad auction determine which ad to show to the intended audience?

By maximizing value for both people and businesses

Based on the highest bidding price

By comparing the historic performances of advertisers

Based on predicted engagement rate

Question 8

What is a valid reason that an ad would be rejected by Facebook?

An image within the ad was relevant to its message

Lead ads were used to receive email, first name and phone number

The ad contained sexually suggestive images.

The link to the landing pages included content that was relevant to the ad