Certified Marketer PCM Updated Exam

The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.

A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100,000?

Which of the following is most likely to be considered a convenience product?

Recency, frequency, monetary (RFM) analysis is based on the concept that