Ace Your PCM Certified Marketer Exam

It involves investing in the partner firm.

It involves sharing financial burdens.

It enables a partner firm to use the brand image of another.

It involves only B2B selling.

The firms involved do not engage in equity partnerships.

Direct exporting

Direct investment

Joint venture

Licensing

Franchising

It has a wide reach.

It offers flexibility.

It allows for a greater degree of personalization.

It is highly targeted

It is relatively inexpensive.

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

the cluster of benefits that an organization promises customers to satisfy their needs.