PCM Exam Dumps : Professional Certified Marketer

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.