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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

Options:

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

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Question 2

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

Question 3

Customer relationship management refers to

Options:

A.

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

B.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

C.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

D.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

E.

the cluster of benefits that an organization promises customers to satisfy their needs.