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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is most likely to be considered a convenience product?

Options:

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

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Question 2

The person who first suggests buying the particular product or service is known as the _____.

Options:

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

Question 3

Which of the following is true of low-involvement customers?

Options:

A.

They scrutinize an advertisement in a thorough manner.

B.

They pay more attention to quality.

C.

They process key elements of a message deeply.

D.

They are likely to have superficial impressions.

E.

They pay more attention to price.

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