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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is a feature of a warehouse club?

Options:

A.

A large assortment of food and other products

B.

High prices and luxury merchandise

C.

Little to no in-store service and sales expertise

D.

Deep but narrow assortments and sales associate expertise

E.

An inconsistent assortment of brand name merchandise sold at a significant discount

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Question 2

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Options:

A.

identifiability

B.

substantialness

C.

reachability

D.

profitability

E.

responsiveness

Question 3

Which of the following is a source of quantitative research?

Options:

A.

In-depth interviews

B.

Social media sites

C.

Scanner data

D.

Projective techniques

E.

Focus groups

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