PCM Exam Dumps : Professional Certified Marketer

James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced

The _____ component of attitude reflects a person’s belief system, or what we believe to be true.

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.