PCM Exam Dumps : Professional Certified Marketer

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

the cluster of benefits that an organization promises customers to satisfy their needs.

Informational

Push

Pull

Emotional

Mass

employees directly involved with the customer can respond effectively at the moment the problem occurs.

customers appreciate it when everyone in the delivery chain has the same level of authority.

management then doesn't need to devote time and energy to resolving service delivery problems.

employees spend less time resolving problems than managers would.

the major decisions in running a business are taken by lower-level employees and not the senior management.