PCM Exam Dumps : Professional Certified Marketer

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Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

Unibix should identify marketing metrics that it can use to evaluate its performance.

Unibix should implement the marketing mix and allocate resources for the various activities.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

competitors cannot enter the market easily.

a firm that sets a high price initially can lower its price easily.

the cost of production decreases with an increase in production capacity.

profits and market share can be built quickly.

it allows a company to target the most price-sensitive segments first.