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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

Options:

A.

The brand awareness of a product

B.

The breadth of the product mix

C.

The importance of each service quality dimension

D.

The complexity of the product or service

E.

The type of labeling used

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Question 2

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

Options:

A.

6

B.

54

C.

66

D.

10

E.

360

Question 3

Churches, educational organizations, and hospitals are considered _____ buyers.

Options:

A.

corporate

B.

government

C.

institutional

D.

public

E.

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