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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following firms is using a product development strategy?

Options:

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.

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Question 2

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

Question 3

Which of the following is true of noise?

Options:

A.

It can be any distortion in the communication channel.

B.

It does not occur during the encoding stage.

C.

It enables the receiver to create a feedback loop.

D.

It does not occur during the decoding stage.

E.

It occurs only during the transmission stage.