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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

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Question 2

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

Question 3

Empowerment of employees helps to address the delivery gap because:

Options:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.

B.

customers appreciate it when everyone in the delivery chain has the same level of authority.

C.

management then doesn't need to devote time and energy to resolving service delivery problems.

D.

employees spend less time resolving problems than managers would.

E.

the major decisions in running a business are taken by lower-level employees and not the senior management.