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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

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Question 2

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

Question 3

Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?

Options:

A.

1,000

B.

2,000

C.

3,000

D.

4,000

E.

5,000

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