PCM Exam Dumps : Professional Certified Marketer

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

In the typical communication process, the message originates from the _____.