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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

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Question 2

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

Question 3

Which of the following is a source of quantitative research?

Options:

A.

In-depth interviews

B.

Social media sites

C.

Scanner data

D.

Projective techniques

E.

Focus groups