PCM Exam Dumps : Professional Certified Marketer

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Recency, frequency, monetary (RFM) analysis is based on the concept that