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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

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Question 2

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

Options:

A.

introduction

B.

maturity

C.

growth

D.

accelerated development

E.

decline

Question 3

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

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