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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following combinations is used to determine the equity of a brand?

Options:

A.

Brand awareness, perceived value, brand associations, and brand loyalty

B.

Brand extension, depth, breadth, and product mix

C.

Co-branding, customer value, and product line

D.

Brand dilution, marketing strategy, labeling strategy, and branding strategy

E.

Brand association, packaging, line extension, and associated services

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Question 2

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

Question 3

Churches, educational organizations, and hospitals are considered _____ buyers.

Options:

A.

corporate

B.

government

C.

institutional

D.

public

E.

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