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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

Options:

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

advertising allowance

E.

cumulative quantity discount

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Question 2

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

Options:

A.

introduction

B.

maturity

C.

growth

D.

accelerated development

E.

decline

Question 3

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

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