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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

Options:

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

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Question 2

Which of the following is true of a strategic alliance?

Options:

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

Question 3

Churches, educational organizations, and hospitals are considered _____ buyers.

Options:

A.

corporate

B.

government

C.

institutional

D.

public

E.

discounted

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