PCM Exam Dumps : Professional Certified Marketer

Brand awareness, perceived value, brand associations, and brand loyalty

Brand extension, depth, breadth, and product mix

Co-branding, customer value, and product line

Brand dilution, marketing strategy, labeling strategy, and branding strategy

Brand association, packaging, line extension, and associated services

employees directly involved with the customer can respond effectively at the moment the problem occurs.

customers appreciate it when everyone in the delivery chain has the same level of authority.

management then doesn't need to devote time and energy to resolving service delivery problems.

employees spend less time resolving problems than managers would.

the major decisions in running a business are taken by lower-level employees and not the senior management.

control

positioning

planning

implementation

segmentation