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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

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Question 2

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Options:

A.

defining objectives

B.

designing the research

C.

data collection

D.

determining research needs

E.

implementation

Question 3

Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

Options:

A.

The company will see an increase in customer bookings.

B.

The company's profit will decrease though its revenue will increase.

C.

The company will see a decrease in total revenue.

D.

There will be no change in the number of cruises booked.

E.

The company's total revenue will increase.

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