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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

Options:

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

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Question 2

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

Question 3

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

Options:

A.

Jamz should contain a secondary package in addition to the first package.

B.

The Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

C.

Branding ethics will prevent Bisky from using the tagline on Jamz's packaging.

D.

The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

E.

Jamz's label should contain details of the country of origin for individual ingredients.

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