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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

Options:

A.

Informational

B.

Push

C.

Pull

D.

Emotional

E.

Mass

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Question 2

Which of the following is most likely to be considered a convenience product?

Options:

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

Question 3

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

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