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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

Options:

A.

The company will see an increase in customer bookings.

B.

The company's profit will decrease though its revenue will increase.

C.

The company will see a decrease in total revenue.

D.

There will be no change in the number of cruises booked.

E.

The company's total revenue will increase.

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Question 2

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

Options:

A.

6

B.

54

C.

66

D.

10

E.

360

Question 3

The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.

Options:

A.

control

B.

positioning

C.

planning

D.

implementation

E.

segmentation

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