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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

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Question 2

The person who first suggests buying the particular product or service is known as the _____.

Options:

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

Question 3

Which of the following is true of B2B and B2C purchase decisions?

Options:

A.

Both types of decisions involve the same purchasing behaviors.

B.

A B2C purchase usually involves many people in the decision process.

C.

A B2C purchase typically involves a more formal decision process.

D.

The purchase decision in a B2C scenario is explicit.

E.

A B2B purchase involves less formal processes than B2C purchases.

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