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Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?
Which of the following is part of the final step in the ethical decision-making process?
_____ needs pertain to the personal gratification consumers associate with a product and/or service.