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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options:

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

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Question 2

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

Options:

A.

The brand awareness of a product

B.

The breadth of the product mix

C.

The importance of each service quality dimension

D.

The complexity of the product or service

E.

The type of labeling used

Question 3

Which of the following is most likely to be considered a convenience product?

Options:

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

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