PCM Exam Dumps : Professional Certified Marketer

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.