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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

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Question 2

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

Options:

A.

Qualification

B.

Prospecting

C.

Retention

D.

Conversion

E.

Reacquisition

Question 3

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

Options:

A.

20 percent

B.

30 percent

C.

40 percent

D.

50 percent

E.

60 percent

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