PCM Exam Dumps : Professional Certified Marketer

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

Which of the following is most likely to be considered a convenience product?

Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?