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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

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Question 2

Which of the following is an advantage of outdoor advertisement?

Options:

A.

It has a wide reach.

B.

It offers flexibility.

C.

It allows for a greater degree of personalization.

D.

It is highly targeted

E.

It is relatively inexpensive.

Question 3

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

Options:

A.

Informational

B.

Push

C.

Pull

D.

Emotional

E.

Mass

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