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MCE Exam Dumps : Marketo Certified Expert Exam

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Marketo Certified Expert Exam Questions and Answers

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Question 1

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

Options:

A.

Email templates

B.

Tokens

C.

Segmentation

D.

Smart Lists

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Question 2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Question 3

What needs to be done to track the success of programs using a custom channel?

Options:

A.

Ensure forms are local to the program

B.

Upload the list of attendees to a list in the program

C.

Ensure that program statuses are being updated

D.

Include a “Responded” program status

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