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MCE Exam Dumps : Marketo Certified Expert Exam

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Marketo Certified Expert Exam Questions and Answers

Question 1

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

Options:

A.

Use a Trigger Campaign to Send Alert

B.

Use a Trigger Campaign to Send Email

C.

Create a Lead Performance report for sales

D.

Change the Lead Score for the lead

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Question 2

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

Question 3

What needs to be done to track the success of programs using a custom channel?

Options:

A.

Ensure forms are local to the program

B.

Upload the list of attendees to a list in the program

C.

Ensure that program statuses are being updated

D.

Include a “Responded” program status