By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
Given the Active Lead Model program:
From where are the tokens inherited?
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
What should be used to make program acquisition automatic?
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
Which two behaviors can be tracked with Munchkin code? (Choose two.)