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CRT-550 Exam Dumps : Salesforce Certified Marketing Cloud Consultant Exam (WI25)

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Salesforce Certified Marketing Cloud Consultant Exam (WI25) Questions and Answers

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Question 1

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Options:

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

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Question 2

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is restarted

D.

Create and send an apology email that includes a discount for a future purchase to all customers.

Question 3

Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

Options:

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

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