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Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

Question 1

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Options:

A.

Data Filter

B.

Template Based emails

C.

Suppression List

D.

Automation Studio

E.

Triggered Send

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Question 2

What is a correct statement about Send Log data?

Choose 3 answers

Options:

A.

Can be accessed via Query activities.

B.

Can be incorporated into standard reports.

C.

Can be stored for a set period of time.

D.

Can be added to a standard data view.

E.

Can be included in measures and filters.

Question 3

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

Options:

A.

A scheduled automation to send emails to customers who made a purchase daily

B.

A triggered automation to send emails to customers who have made a purchase

C.

A triggered message to send an email as soon as a customer completes a purchase

D.

A user-initiated message to send an email to customers who made a purchase daily

Question 4

Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

Options:

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

Question 5

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Options:

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Question 6

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

Options:

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as the Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

Question 7

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options:

A.

Triggered Import - user initiated send (not scheduled)

Question 8

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options:

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

E.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

Question 9

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options:

A.

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

B.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

C.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

D.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

Question 10

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Options:

A.

Upgrade the MC account to ConnectedApp

B.

Turn off link details tracking

C.

Filter data

D.

Turn off Individual Level Tracking

Question 11

Which three statements about Send Log Data is correct?

Options:

A.

Uses Measures, filters and programs

B.

Accessed using query

C.

Can be viewed in standard report

D.

Can be stored for periods of time

E.

Added to a standard view

Question 12

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is restarted

D.

Create and send an apology email that includes a discount for a future purchase to all customers.

Question 13

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

Options:

A.

Will image URLs be available publicly?

B.

How often will the layout of the content in a content area change?

C.

What is the maximum file size of the images being used?

D.

How often will email content be image-only with text overlaying images?

E.

What from name will be used for these emails?

Question 14

What is the skill set you need to build emails with dynamic content?

Options:

A.

CSS

B.

HTML

C.

Ampscript

D.

SSJS

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