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AD7-E601 Exam Dumps : Adobe Real-time CDP Technical Practitioner

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Adobe Real-time CDP Technical Practitioner Questions and Answers

Question 1

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

Options:

A.

hasUpgraded=false AND emailOptln=true

B.

hasUpgraded=True OR emailOptln=true

C.

hasUpgraded=true AND emailOptln=false

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Question 2

A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

Options:

A.

1. Onboard CRM data into AEP

2. Create Adobe Analytics and AAM source connection in AEP

3. Create segment in Adobe Target for visitors with high propensity score to purchase

4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Advertising Cloud

B.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Share AEP data with AAM

4. Use Look-Alike Modeling in AAM to create the segment

5. Share segment with Target and Campaign

C.

1. Onboard CRM data into AEP

2. Create segment in Adobe Target for visitors with high propensity score to purchase

3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

4. Share segment across Adobe Experience Cloud

D.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Build and deploy a propensity score model in data science workspace

4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Campaign

Question 3

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

Options:

A.

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

B.

A segment that only looks at the Adobe Analytics data source

C.

A segment based on the Adobe Analytics data source and using membership in a Customer segment