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Adobe AD7-E601 Exam With Confidence Using Practice Dumps

Exam Code:
AD7-E601
Exam Name:
Adobe Real-time CDP Technical Practitioner
Certification:
Vendor:
Questions:
34
Last Updated:
Nov 22, 2024
Exam Status:
Stable
Adobe AD7-E601

AD7-E601: Adobe Experience Platform Exam 2024 Study Guide Pdf and Test Engine

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Adobe Real-time CDP Technical Practitioner Questions and Answers

Question 1

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

Options:

A.

Some identities were not recognized by the destination

B.

Some identities were missing attributes

C.

Some identities were not enabled for activation

D.

Some identities were not meeting consent policies

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Question 2

A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

Options:

A.

1. Onboard CRM data into AEP

2. Create Adobe Analytics and AAM source connection in AEP

3. Create segment in Adobe Target for visitors with high propensity score to purchase

4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Advertising Cloud

B.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Share AEP data with AAM

4. Use Look-Alike Modeling in AAM to create the segment

5. Share segment with Target and Campaign

C.

1. Onboard CRM data into AEP

2. Create segment in Adobe Target for visitors with high propensity score to purchase

3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

4. Share segment across Adobe Experience Cloud

D.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Build and deploy a propensity score model in data science workspace

4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Campaign

Question 3

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Options:

A.

Favorite Breakfast Meal is Nulll or Empty

AND

B.

Favorite Lunch Meal is NOT Null or Empty

OR

Favorite Dinner Meal is NOT Null or Empty

C.

Must Exist in Lunch Eaters

OR

Must Exist in Dinner Eaters

D.

Must Not Exist in Breakfast Eaters

E.

Favorite Breakfast Meal is Null or Empty