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AD0-E556 Exam Dumps : Adobe Marketo Engage Architect

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Adobe Marketo Engage Architect Questions and Answers

Question 1

The marketing team at a multinational company needs to better understand their marketing effectiveness. The team is planning for the next fiscal year and must decide how to allocate budget to the various marketing channels. Spending must be cut by $1,000,000. The team needs to decide what they are not going to do next year. By using program analyzer, extracting the information, and populating an Excel sheet, the team is able to analyze the following data.

Based on the data from this year's marketing metrics, which conclusion can be made to help make decisions for next year?

Options:

A.

Tradeshows returns the greatest ROI for acquiring new names, and webinars return the greatest q ROI for engaging people down the funnel. Due to paid social performance, the marketing team decides to cut back on spend by $1 million and opts not to do any paid social campaigns.

B.

Paid social is performing the best on average for both acquiring new names and engaging with q people down the funnel to generate pipeline. The team needs to cut $333,333 in each channel to spread out the cutbacks.

C.

Webinars provide the best ROI for acquiring new names because of the low cost. Tradeshows q provide the least ROI because of the high cost. To help the company save money without sacrificing returns, they need to cut Tradeshows by $1 million.

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Question 2

A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.

The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.

Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)

Options:

A.

Create a webinar email asset in the program template that uses Velocity Scripting to populate region and industry

B.

Create a webinar email template with program tokens to populate content by region and industry

C.

Create a regional webinar program template with a consistent naming convention

D.

Create a global webinar program template that contains each region's local assets when it is cloned

E.

Create a webinar email template with snippets to populate content by region and industry

Question 3

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a nonprofit client with two different third-party platforms. The requirements are outlined below:

Scenario 1: Automatically clone existing default programs on Marketo, build the email using

the RSS feed of blog section, and schedule the email on every Thursday.

Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".

How should the Marketo Engage Architect approach the platform integration?

Options:

A.

Scenario 1 - Use Webhook and Scenario 2 - Use REST API

B.

Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

C.

Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

D.

Scenario 1 - Use REST API and Scenario 2 - Use Webhook