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Adobe AD0-E556 Exam With Confidence Using Practice Dumps

Exam Code:
AD0-E556
Exam Name:
Adobe Marketo Engage Architect
Certification:
Vendor:
Questions:
50
Last Updated:
Jan 9, 2025
Exam Status:
Stable
Adobe AD0-E556

AD0-E556: Adobe Marketo Engage Exam 2024 Study Guide Pdf and Test Engine

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Adobe Marketo Engage Architect Questions and Answers

Question 1

The marketing team at a multinational company needs to better understand their marketing effectiveness. The team is planning for the next fiscal year and must decide how to allocate budget to the various marketing channels. Spending must be cut by $1,000,000. The team needs to decide what they are not going to do next year. By using program analyzer, extracting the information, and populating an Excel sheet, the team is able to analyze the following data.

Based on the data from this year's marketing metrics, which conclusion can be made to help make decisions for next year?

Options:

A.

Tradeshows returns the greatest ROI for acquiring new names, and webinars return the greatest q ROI for engaging people down the funnel. Due to paid social performance, the marketing team decides to cut back on spend by $1 million and opts not to do any paid social campaigns.

B.

Paid social is performing the best on average for both acquiring new names and engaging with q people down the funnel to generate pipeline. The team needs to cut $333,333 in each channel to spread out the cutbacks.

C.

Webinars provide the best ROI for acquiring new names because of the low cost. Tradeshows q provide the least ROI because of the high cost. To help the company save money without sacrificing returns, they need to cut Tradeshows by $1 million.

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Question 2

An Adobe Marketo Engage Architect has just hired a new person to join their team. They have been tasked with building a new lifecycle model and you work together to develop a solution. The top half of the funnel stages (Known, Engaged, MQL) will be driven by Marketo Engage where as the bottom half of the funnel will be driven by specific data value changes in salesforce. Due to this quarter's budget reasons, there were not enough funds to subscribe to Revenue Explorer or Bizible but it will be prioritized for the next fiscal year.

Which scalable approach should the Architect choose to ensure that the lifecycle model is tracking lead stage changes accurately?

Options:

A.

Build trigger logic in a program.Create a field for revenue stage and a date field for each stage to track date of entry into that field.

B.

Build trigger logic in a program. Build the triggers in the Revenue Cycle Model to listen for stage changes driven by the program.

C.

Build trigger logic within the Revenue Cycle Model.

D.

Build a program to listen to the movement driven by the Revenue Cycle Model.

Question 3

An organization wants to improve its Lead routing to its team across regions. Instead of using their default workspace and partition for region/country specific marketing on top of global operations, they currently have four 'regions' that cover six countries, each with their own Lead partition and Workspaces:

• EMEA: UK and Belgium

• ANZ: Australia and New Zealand

• NAM: USA

• ASIA: Japan

Singapore will be added as an additional country within 6 months.

As the organization moves away from the highly manual process of assigning leads as 'ready', the goal is to use their new Lead scoring to state that leads that are above 60 in Score are marked as MQL, and are synced to the right country team queue in their CRM. The CRM will then use automated workflows to take leads from the queues and decide which leads are assigned to which representative for that country.

Which efficient measures should betaken to make sure Leads from the right countries are synced to the correct queues in the CRM?

Options:

A.

Build program in each region workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on region. For example, "If Partition is ASIA, Assign to ASIA queue".

B.

Build program in default workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on country. For example, "If Country is USA, Assign to USA lead queue".

C.

Build program in each region workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on country. For example, "If Country is USA, Assign to USA lead queue".

D.

Build program in default workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on region. For example, If Partition is ASIA, Assign to ASIA queue".